Saucy: The Science Behind Why Sex Sells

Not too long ago, Abercrombie and Fitch was the hot product on every teenager from New York to Tupelo. The brand, like so many others before it, was the favored brand among teens and 20-somethings. Then, the bottom fell out of everything with the economy. Instead of every teenager dreaming of a fat wallet and […]

Special K Ads to Include “Real, Plus Size Women”

Kellogg’s Special K cereal has revamped the way it is advertised by starting a new ad campaign that will include images of “real, plus-sized women”. The company has chosen to feature non-professional females with no modeling or acting experience that will have a Body Mass Index of up to 29. Special K has decided to […]